So, whats so great about matcha? Wed say it comes down to three things: the exquisite taste of the best varieties, the power generated by grinding the green leaves into a powder, and the artistry of the Japanese tea ceremony. Think of matcha as a green tea espresso: by consuming the leaf as a powder rather than infusing and removing, you get all the goodness contained in the leaf.
The name says it all: ma translates as powder, cha as tea. Our superbly high grade of matcha has been sourced from the town of Uji in Japan, best known for being home to Japans oldest temple, and one of the very first towns to take on the trend of green tea. In fact, ever since the first tea seeds were planted in the grounds of a Kyoto temple in 1191AD, Japanese green tea has been associated with Zen Buddhism. The tea ceremony reflects the meditative practice of Zen, celebrating the art of simplicity.